Work Experience
06/2024 - 09/2025
Marketplace Merchandising Manager | Hearst E-Commerce
Drove cross-channel campaign execution, optimized performance with analytics, and partnered across teams to deliver engaging marketplace programs with measurable results and strong sales lift.
09/2021 - 06/2024
eCommerce Platform Manager | Hearst Magazines
Led operations for 26 branded sites, improving conversion and AOV through testing and personalization. Translated insights into scalable strategies that enhanced customer experience and drove revenue.
04/2021 - 09/2021
Site Merchandising Specialist | UNIQLO
Supported key marketing and site initiatives by aligning content and promotions globally, improving discoverability, and informing decisions with performance reporting and insights.
12/2020 - 04/2021
E-Commerce Merchandise Coordinator | TOMS
Ensured seamless campaign and product launches across US and Canada, optimized internal search and SEO, and strengthened team operations with platform training and process support.
12/2018 - 09/2020
E-Commerce Coordinator | Century21 Stores
Managed high-volume product activations and merchandising, supported promotional execution, and delivered analytics reporting to improve category performance and campaign alignment.
04/2017 - 12/2018
E-Commerce Merchandise Coordinator | Roller Rabbit
Owned day-to-day eCommerce operations, collaborating with cross-functional teams to ensure accurate launches while improving functionality through coordinated QA and vendor support.
Education
May 2014
B.Sc. in Business Management | East Stroudsburg University of Pennsylvania
Concentration in Marketing with a Minor in Communications
Skills & Expertise
Analytics & Reporting:
Advanced Excel (VLOOKUP, Pivot Tables) · Google Analytics (GA4) · Looker Studio · Tableau (Basic) · SAP
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Testing & Optimization:
Optimizely · Nosto · Yotpo
Technical Skills:
HTML/CSS · Photoshop · Canva · Google Suite
E-Commerce Platforms:
Salesforce Commerce Cloud · Magento · Shopify · VTEX · Mirakl · Zendesk
Project & Collaboration Tools:
Jira · Confluence · Trello · Asana · Airtable
Languages:
English (Fluent) · Spanish (Fluent) · French (Elementary)